Summary: HSB shifts focus to nationwide home search

Why It Matters: The competitor is moving away from promoting specific viewing events. They are now using broader emotional messaging to capture people looking for new homes across the country.

What Changed:

• Removed the headline "Welcome to the viewing!"
• Added a new headline "Find a home with HSB."
• Replaced text about specific viewing days with a message about "inner longing for home" and building for the future.
• Updated the call-to-action button from "See our new homes" to a search-focused "Search homes."