Summary: OY FALL SALE is now the main focus.

Why It Matters: The website now highlights a big sale event. This means they want people to know about discounts right away.

What Changed:

• The main title changed from "OLIVE YOUNG Global | Korea's No. 1 Health & Beauty Store" to "OY FALL SALE".
• The website removed many category links and product listings from the top.
• The website added new sections about "Unlock 1st Purchase Perks" with coupons and gifts.
• The website added new sections for "HERO BRANDS" and "Trending Brands".
• The website added a "Felix's HERA Pick!" section.
• The website added a "24 Hours Deal" section.
• The website added "EXCLUSIVE SET DEALS".
• The website added sections for "Get Flawless Skin", "Best of Makeup", "Bestselling Suncare", "Daily Routine For You", "Essential Care for Hair & Body", and "Mega Health & Food Picks" under the Fall Sale.
• The website added "App Only" sections for downloading the app and turning on notifications.
• The website added a "Click and Check Our Items at 10% OFF!" section.
• The website added an "OY MEMBERS Exclusive Reward for Gold Members" section.
• The website added a "Best Sellers in USA" list with specific product details and prices.
• The website added an "Our Picks" section with specific product details and prices.
• The website added a "Featured Brands" section with links to specific brands.
• The website added a "HERA" section with specific product details and prices.
• The website added a "Recommendations" section with specific product details and prices.