January 26, 2026 ongoing Get alerts for hmart.com

Summary: H Mart adds Ajinomoto brand to main navigation

Why It Matters: H Mart is giving more visibility to a major Japanese food brand. They also increased prices on some staple items like rice, which might affect how customers see their value.

What Changed:

  • Added Ajinomoto to the top navigation menu and brand showcase sections.
  • Increased the price of Premium Grade Rice (15lb) from $17.99 to $24.99.
  • Lowered the price of Korean Pear (3 Pcs) from $10.99 to $9.99.
  • Added a new discounted item: Shumai Shrimp (33pc) for $7.99.
  • Removed the Dongwon link from the very top of the navigation list.
Track companies like hmart.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →