Summary: Kajabi adds direct competitor replacement list

Why It Matters: The website now explicitly names other software tools it aims to replace. This makes it easier for customers to compare features and switch from other platforms.

What Changed:

• Added a "Replaces" section that names specific competitors like Mailchimp, Kit, ActiveCampaign, Thrivecart, SamCart, and Gumroad.
• Updated the headline to focus on "The operating system for human expertise."
• Simplified the homepage by removing long creator stories and industry-specific navigation tabs.
• Added a list of diverse expert examples, including aviation trainers, acting coaches, and bookkeeping teachers.
• Highlighted "Kajabi Payments" with a focus on lower fees and automated tax calculation.