Summary:
IBISWorld rebrands as Industry Intelligence
Why It Matters:
The company is moving away from being seen as just a "report" provider. They want to be known for real-time data and analysis that fits into modern digital workflows.
What Changed:
- The website title changed from "Industry Market Research, Reports, & Statistics" to "Industry Intelligence, Data and Analysis."
- The main logo description was updated to match the new "Industry Intelligence" branding.
- Salesforce was removed from the list of featured integration partners in the top menu.
- The "Back to top" navigation link was removed from the bottom of the page.