Summary:
American Golf adds Calvin Klein and J.Lindeberg
Why It Matters:
The competitor is expanding its premium brand selection. This may attract customers looking for high-end fashion labels rather than just traditional sports brands.
What Changed:
- Added Calvin Klein and J.Lindeberg to the featured brands list.
- Added a "Book Custom Fit" option to the main navigation menu.
- Added "Trolleys" as a specific category under the Sale department.
- Updated the shopping cart display to show an "empty" status message.
- Removed a specific promotional section for Stromberg Weather Tech trousers from the bottom of the page.