Summary: Acuity offers $5 bookkeeping for 2 months
Why It Matters: Acuity is using a low-cost offer to get new customers.
What Changed:
Added a new promotional offer: "$5 Bookkeeping for 2 Months!"
Removed the "Coming from Bench? We're here to help." headline
Updated the "Looking for a Bench alternative?" section to include "Pilot or Bench" and changed the call to action to "Make the Switch"
Changed the copyright year from 2024 to 2025
Updated the copyright holder from "AcuityCFO, LLC" to "Sorren" and added detailed legal disclaimers about Sorren's structure
Removed client testimonials from Brian Dally and Andrew McConnell
Removed the "Get Started" button after the "How Acuity Works" section
Removed the "Acuity is a Certified B Corporation™" section
Removed the "Merge with Acuity" option from the "ABOUT ACUITY" menu
Offer a similar low-cost introductory deal
Update your competitor comparison messaging