Summary: Moz launches AI search visibility tracking

Why It Matters: The competitor is shifting focus from traditional search rankings to how brands appear in AI-generated search results. This addresses the growing concern that AI is changing how people find information online.

What Changed:

• Replaced a promotional discount offer for Moz Pro with a new section for AI search tracking.
• Added a feature to measure brand mentions and placement depth within AI search results.
• Introduced an "AI visibility dashboard" to help users track their footprint in AI search.
• Updated the customer testimonial section with a new case study from Chesapeake Regional Healthcare focusing on local search growth.