Summary: Microsoft Dynamics 365 launches agentic AI apps

Why It Matters: The product is moving from simple AI assistance to "autonomous agents" that can handle business tasks on their own. This changes the competition from tools that help people work to tools that do the work for them.

What Changed:

• Added "Agentic CRM and ERP" branding across the entire product line.
• Introduced autonomous agents for Sales, Service, Finance, and Supply Chain.
• Added a new "Frontier Firm" marketing theme focused on AI-led business transformation.
• Updated the homepage to focus entirely on Dynamics 365 instead of general Microsoft products.
• Added specific ROI data, such as a 40% reduction in call handling time and 106% ROI for ERP.
• Integrated Model Context Protocol (MCP) support for better AI agent collaboration.