Summary: Surfer launches AI Tracker to monitor brand visibility in ChatGPT and Gemini.

Why It Matters: The product is shifting focus from traditional Google search to "AI search" visibility. This helps users see if their brand is being cited as an answer by AI models like ChatGPT, Perplexity, and Gemini.

What Changed:

• Added a new "AI Tracker" feature to monitor brand presence across AI platforms.
• Updated the core value proposition to include visibility in Gemini and Perplexity alongside Google and ChatGPT.
• Introduced new pricing tiers: Discovery ($49/mo), Standard ($99/mo), Pro ($182/mo), and Peace of Mind ($299/mo).
• Added specific "AI Prompt Tracking" limits to each plan, ranging from 25 to 100 prompts.
• Included new "Brand Knowledge" and "Custom Voices" features to help train the AI on specific business contexts.
• Added a "Cannibalization Report" and "Rank Drop Detection" to the Pro and higher plans.