Summary:
WeightWatchers launches 6 months free offer
Why It Matters:
The company is shifting from a low monthly entry price to a long-term commitment incentive. This may help them keep members for a longer time.
What Changed:
- Replaced the "$20/month" promotional banner with a "6 months free" offer.
- Increased the starting price from $10/month to $12/month in the main body text.
- Removed a large section of text regarding the Privacy Preference Center and cookie details from the bottom of the page.