December 29, 2025 ongoing Get alerts for aboutyou.de

Summary: ABOUT YOU launches winter live shopping event

Why It Matters: The site is shifting its featured content from general glamour highlights to seasonal winter themes. This helps them sell cold-weather clothing through interactive video shopping.

What Changed:

  • Updated the Live Shopping feature to "Cozy Winter Look à la Henriette" with a new shoppable video.
  • Changed the featured winter collection link to "About Winter 2025."
  • Updated the "Trending Brands" list to include Vans, Scalpers, and Napapijri.
  • Added Karl Lagerfeld to the "Second-Hand" top brands section.
  • Refreshed the "Outfit Inspiration" gallery with new denim and knitwear looks.
  • Expanded the footer with links for Jobs, Investor Relations, and Data Privacy.
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