Summary:
ABOUT YOU launches winter live shopping event
Why It Matters:
The site is shifting its featured content from general glamour highlights to seasonal winter themes. This helps them sell cold-weather clothing through interactive video shopping.
What Changed:
- Updated the Live Shopping feature to "Cozy Winter Look à la Henriette" with a new shoppable video.
- Changed the featured winter collection link to "About Winter 2025."
- Updated the "Trending Brands" list to include Vans, Scalpers, and Napapijri.
- Added Karl Lagerfeld to the "Second-Hand" top brands section.
- Refreshed the "Outfit Inspiration" gallery with new denim and knitwear looks.
- Expanded the footer with links for Jobs, Investor Relations, and Data Privacy.