Summary:
Braze adds Canvas and AI Decisioning Studio highlights
Why It Matters:
Braze is shifting its focus from just grouping users to showing how they automate the entire customer journey and use AI to make real-time choices for each person.
What Changed:
- Replaced a duplicate "Segment Builder" heading with a new section for "Canvas" to highlight real-time journey orchestration.
- Added a new section for "BrazeAI Decisioning Studio" to emphasize 1:1 automated decision-making.
- Updated the resource list with new links focused on AI marketing strategy and experimentation.