February 12, 2026 ongoing Get alerts for braze.com

Summary: Braze adds Canvas and AI Decisioning Studio highlights

Why It Matters: Braze is shifting its focus from just grouping users to showing how they automate the entire customer journey and use AI to make real-time choices for each person.

What Changed:

  • Replaced a duplicate "Segment Builder" heading with a new section for "Canvas" to highlight real-time journey orchestration.
  • Added a new section for "BrazeAI Decisioning Studio" to emphasize 1:1 automated decision-making.
  • Updated the resource list with new links focused on AI marketing strategy and experimentation.
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