Summary: Epic Games launches Halloween Sale

Why It Matters: This shows Epic Games is using seasonal events to drive sales.

What Changed:

  • The main featured carousel now shows a "Halloween Sale" instead of "Fortnite" news.
  • The "Halloween Sale" offers up to 80% savings and 20% Epic Rewards.
  • New games like "Zenless Zone Zero," "Borderlands 4," "Jurassic World Evolution 3," and "Escape from Duckov" are featured.
  • The "Coming Soon" section was updated with different games and release dates.
  • The "Featured Discounts" section was replaced with "Halloween Sale Spotlight" with new discounted games.
  • The "Free Games" section was updated with new free games.
  • The "Top Sellers" and "Most Played" lists were updated.
  • The "Trending" section was updated with new games.
  • The "New Releases" and "Top Player Rated" lists were updated.
Track companies like epicgames.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →