Summary: Shopware adds AI visibility for Perplexity and ChatGPT

Why It Matters: The platform is now focusing on how products appear in AI search results and chat tools, not just traditional search engines. This helps merchants reach customers who use AI to find what they want to buy.

What Changed:

• Added a new section about boosting brand visibility in AI tools like Perplexity, ChatGPT, and Gemini.
• Introduced "Agentic Commerce" as a core design focus for the platform.
• Added new AI features for image generation and automated product descriptions.
• Updated the homepage with specific case studies for Toyota, UPPAbaby, AIDA Cruises, and STABILO.
• Changed the main headline to emphasize "Full control" and "Agentic by design."
• Replaced the B2B Compass download link with an "Early Bird" ticket offer for Shopware Community Day 2026.