Summary: MAPFRE launches "ami" virtual assistant

Why It Matters: The addition of a virtual assistant suggests a move toward automated customer support. It helps users find specific insurance help or contact numbers faster without searching through the full website.

What Changed:

• Added a new virtual assistant named "ami" to the website interface.
• Introduced a guided help menu that asks if the user is an existing customer.
• Added specific quick-action buttons for managing or buying car insurance.
• Updated the social media link for X (formerly Twitter) to use the x.com domain.
• Displayed direct assistance phone numbers (918 365 365 and 900 822 822) more prominently within the help flow.