Summary:
Halaska Studio cuts monthly pricing by 50%
Why It Matters:
The studio is shifting from a high-ticket model to a more accessible subscription. This suggests they are targeting earlier-stage startups and prioritizing long-term partnerships over one-off projects.
What Changed:
- Monthly pricing dropped from $18,000 to $9,000.
- Positioning changed from "Strategic product design" to "Product design partnership."
- Target audience shifted from "teams with traction" to "emerging tech."
- Replaced the $40,000 "Innovation Dash" with three specific sprint options: Brand ($14k), Website ($16k), and Vision ($18k).
- Added a "Pause or cancel anytime" policy to the monthly plan.