December 19, 2025 ongoing Get alerts for braze.com

Summary: Braze adds BrazeAI Decisioning Studio to homepage

Why It Matters: Braze is shifting its focus away from general business scaling to highlight specific AI tools. This suggests they want to be seen as an AI-first platform rather than just a messaging tool.

What Changed:

  • Removed the section titled "MADE TO SCALE WITH COMPANIES OF ALL SIZES."
  • Added a new featured section for "BrazeAI Decisioning Studio™."
  • Updated the page layout to prioritize AI-driven 1:1 customer decision-making.
  • Removed a duplicate "Understand your audience with Segment Builder" heading.
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