Summary:
Zoho CRM launches new Enterprise CRM solution
Why It Matters:
The company is shifting its focus toward larger businesses. They are adding specialized tools for complex sales and specific industries like finance and life sciences.
What Changed:
- The page title changed from a general suite overview to a specific Enterprise CRM focus.
- Added a new "Solutions" menu featuring Sales Force Automation, Lead Management, and Journey Orchestration.
- Added a new "Industries" section targeting Life Science, Financial Services, Insurance, Retail, and Real Estate.
- Launched new products including Zoho Procurement, Zoho Spend, and Zoho DAP (Digital Adoption Platform).
- Added a new "ERP" category to the product navigation list.
- Introduced "DEX Manager Plus" for monitoring employee device performance.