Summary: The Brief AI adds GPT-5.1 and Sora integrations

Why It Matters: The product is moving from a general ad generator to a high-end AI agency platform. By adding the latest video and reasoning models, they are trying to prove they have the best technology for making complex video ads.

What Changed:

  • Updated the main headline to "Your AI advertising agency" to focus on full-service automation.
  • Added specific mentions of high-end AI models including OpenAI’s GPT-5.1, Sora, and Google’s Gemini 3 Pro.
  • Introduced new "Moodboard" features for collecting competitor inspiration and generating text-to-video content.
  • Changed the 40% discount offer to show a specific end date of December 31.
  • Added a new "Enhance Videos" tool to the product footer.
  • Updated the campaign launch ROI claim from 80% faster to 70% faster.
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