Summary: Northbeam lowers reported performance metrics

Why It Matters: Northbeam changed the numbers it shows for ad-attributed revenue, ad spend tracked, and impressions measured. These numbers are important because they show how well Northbeam's product works. Lower numbers could mean their product is not doing as well, or they are being more careful with their claims.

What Changed:

• "ad-attributed revenue" changed from "$38 billion" to "$29 billion"
• "ad spend tracked" changed from "$15 billion" to "$11 billion"
• "impressions measured" changed from "1.4 trillion" to "0.8 trillion"