Summary: Go-To Skincare launches new makeup line

Why It Matters: This shows Go-To Skincare is growing its product range beyond just skincare.

What Changed:

• Go-To Skincare removed a promotion for a free "Holds-It-All Bag" with a $250 spend.
• Go-To Skincare added a new banner promoting "Makeup By Go-To" with the text "PRIME. PAINT. PLAY."
• Go-To Skincare added new makeup products like "Glowy Blush," "Ring Light," "Matte Pop Blush," "Very Peachy," "Very Rosy," and "Very Berry."
• Go-To Skincare removed the "Primers" link from the main navigation and added a "Makeup" link.
• Go-To Skincare updated blog posts to feature makeup-related content.