Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the main homepage content with a detailed "Plans & Pricing" section.
• Added three clear pricing tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific plan limits for technologies, keywords, and retail reports.
• Added a comprehensive list of 28 included features, such as CRM integrations and predictive leads.
• Included a new Frequently Asked Questions (FAQ) section covering cancellations, data sourcing, and payment methods.
• Added a "Free T-Shirt" and "BuiltWith Cap" incentive for paid users.