Summary: Kraken adds tokenized US stocks and ETFs.

Why It Matters: This change shows Kraken is offering new ways to invest. It lets users buy parts of real company stocks using crypto.

What Changed:

• Removed "Explore Products" from the main navigation.
• Added "Invest" as a new main navigation item.
• Added "Krak The global money app" as a new product.
• Added "Buy xStocks" product for tokenized U.S. stocks and ETFs.
• Changed "Auto Earn" to "Earn Rewards" and "Grow crypto automatically."
• Changed "Recurring Buys" to "Auto-invest in Crypto" and "Automate recurring buys."
• Changed "Kraken+ Subscription Zero-fee crypto trading" to "Kraken+ Subscription Unlock zero-fee trading."
• Changed "Stocks & ETFs Commission-free" to "Buy Stocks Invest in stocks commission-free."
• Changed "Kraken Desktop Supercharged Trading Station" to "Kraken Desktop Supercharged trading station."
• Changed "Ink Simplified Defi" to "Ink Simplified DeFi."
• Added "Trade Crypto Trade crypto with pro-grade tools."
• Changed "Margin Trading Trade with 5x leverage" to "Trade on Margin Amplify your trades with leverage."
• Changed "Futures Powerful, flexible, and capital-efficient trading" to "Trade Futures Trade 300+ perpetual futures."
• Added "Stake Crypto Earn up to 22% on your crypto."
• Added "Trade Stocks Trade stocks with advanced tools."
• Added "Kraken API Build powerful trading workflows."
• Added "Earn" as a new main navigation item.
• Added "Krak The global money app" under "Earn."
• Added "Earn Rewards Grow crypto automatically" under "Earn."
• Added "Stake Crypto Earn up to 22% on your crypto" under "Earn."
• Added "Institutions" as a new main navigation item.
• Added "Prime Institutional gateway to crypto" under "Institutions."
• Added "Spot Deep spot & stablecoin liquidity" under "Institutions."
• Added "Futures Regulated crypto futures" under "Institutions."
• Added "Custody Qualified crypto custody" under "Institutions."
• Added "Staking Institutional staking rewards" under "Institutions."
• Added "OTC OTC with white-glove service" under "Institutions."
• Added "Embed Crypto trading for your platform" under "Institutions."
• Changed "Prices" to "Explore Markets."
• Changed "Browse Prices" to "Browse Prices Get real-time crypto prices."
• Changed "Crypto categories" to "Crypto Categories Explore the crypto market."
• Added "New Listings See the tokens launching soon."
• Changed "Learn" to "Learn About Crypto Learn crypto from the ground up."
• Added "Intro to Crypto Get a crash course on crypto."
• Added "Crypto Security Protect your funds and identity."
• Added "Trading Tutorials Level up your trading skills."
• Added "Kraken YouTube Watch crypto tips & walkthroughs."
• Added "How to Buy Bitcoin Your first bitcoin? Let's go."
• Changed "Why Kraken?" to "Why Kraken Voted the Best Crypto Exchange."
• Changed "Industry-leading security How we protect your funds" to "Industry-leading Security Battled-tested, always-on security."
• Changed "Deep liquidity and volume Helping you maximise profits" to "Deep Liquidity and Volume Trade big with deep liquidity."
• Added "Proof of Reserves Don't trust, verify."
• Changed "24-7 customer service Get help whenever you need it" to "24-7 Customer Service Help, anytime you need it."
• Changed "Flexible funding options Cash, cards, crypto and more" to "Flexible Funding Options Fund your account your way."
• Added new navigation items: "Invest," "Trade," "Earn," "Institutions," "Explore Markets," "Learn," "Why Kraken?".
• Updated the number of cryptocurrencies available for buy and sell from 425 to 483.
• Updated the APR for various staking assets.
• Changed "Simplicity Kraken makes it easy to buy and trade crypto, from your desktop or via our mobile apps" to "Simplicity Buy, sell and trade crypto easily, from your desktop or mobile."
• Added "SUI" to the list of assets for earning rewards.
• Removed "Kraken Developer" from the footer.
• Added "Price predictions" under "Crypto categories" in the footer.
• Added a new legal disclosure at the very end of the page.