Summary: Shutterfly launches 50% off Photo Books sale

Why It Matters: The company has shifted its promotional focus from general Valentine's Day discounts to a heavy category-specific sale on photo books and upgrades.

What Changed:

• Replaced the "VALENTINE" code (50% off $49+) with "PBSAVE" for 50% off all photo books, pages, and upgrades.
• Updated the general site-wide offer to "Up to 50% Off Almost Everything" with no code required.
• Changed the calendar promotion from a "Free 8x11 Wall Calendar" to "40% Off Wall Calendars."
• Extended the expiration dates for primary deals from February 1 to February 8.
• Removed the footer newsletter signup box that offered an extra 15% off.