Summary: Campaign Monitor launches new Lite and Essentials plans

Why It Matters: The product has moved from a general feature showcase to a structured pricing model. This makes it easier for small businesses to compare costs and see exactly which features, like AI tools and automation, are included at different price points.

What Changed:

• Added a new "Lite" plan starting at $10/month for basic email needs.
• Added an "Essentials" plan starting at $26/month with unlimited sends.
• Introduced a 10% discount for users who choose annual billing.
• Detailed specific feature access for each tier, including AI Writer and automated journeys.
• Added a 90% discount offer for the first month on the Essentials plan.
• Listed "Add-on" options for advanced features like countdown timers and time zone sending.