Summary:
Serious Sailors adds paid drink experience guide
Why It Matters:
The competitor is expanding their content to cover high-margin onboard spending. This helps them capture travelers looking for specific "extra" experiences beyond the standard cruise fare.
What Changed:
- Added a new guide about paid drink events like Bottomless Brunch and Grog Walks.
- Reordered the featured voyages list to prioritize European sailings over Transatlantic ones.
- Updated the "Currently Sailing" location from Bimini, Bahamas to Miami, Florida.
- Added a trademark notice for the Serious Sailorâ„¢ name in the footer.