Summary: ITONICS removes several product use cases

Why It Matters: The competitor removed many specific examples of how their product helps users. This could mean they are focusing on fewer things.

What Changed:

  • The "What will you do with the #1 Innovation OS?" section changed the order of some items.
  • The "What will you do with the #1 Innovation OS?" section removed "Run idea campaigns" and "Roadmap new products" from their original positions and moved them to the end of the list.
  • The "Discover the #1 Innovation OS" section removed the 1/8 pagination.
  • The "Discover the #1 Innovation OS" section removed the following use cases:
    • "Centralize innovation activities"
    • "Build technology radars"
    • "Build trend radars"
    • "Run ideation campaigns"
    • "Partner with startups"
    • "Manage innovation portfolios"
    • "Plan transformation activites"
  • The "Why the best innovators work with ITONICS" section was changed to "From adidas to ZF - Why the best teams work on ITONICS".
  • The customer testimonials in the "Why the best innovators work with ITONICS" section were changed.
  • The "Know what's hot in innovation before others do" section was removed.
  • A new section called "Experience ITONICS live" was added.
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