February 22, 2026 ongoing Get alerts for yelp.com

Summary: Yelp adds "Tailored to your taste" sponsored ads

Why It Matters: The platform is giving more space to paid ads at the top of the page. This means businesses that pay for ads get seen before the organic "Recent Activity" feed.

What Changed:

  • Added a new "Tailored to your taste" sponsored section with six restaurant ads.
  • Each ad now shows the business name, rating, review count, food type, and closing times.
  • Updated the "Trending Searches" list for several major cities like Los Angeles and Chicago.
  • Added a "Show all photos" button for users who upload multiple images in one review.
  • Expanded the footer with more links for business owners and privacy choices.
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