Summary: BERO adds free tote bag incentive for new signups

Why It Matters: The brand is using physical merchandise to lower the barrier for first-time purchases and capture more customer data through email and SMS signups.

What Changed:

• Added a "FANCY A FREE TOTE?" section offering a free bag with a first order of $50 or more.
• Launched a new SMS marketing signup form ("STAY CONNECTED") to collect phone numbers for promos and reminders.
• Updated homepage tagline from "make it 100% you" to "show up fully. Crafted with intention."
• Expanded the account management section with new fields for shipping addresses and user preferences.