Summary: LOGO.com launches AI Business Name Generator

Why It Matters: The competitor is moving "upstream" in the customer journey. Instead of waiting for users who already have a name to need a logo, they are now capturing entrepreneurs at the very first step of starting a business.

What Changed:

• The homepage focus shifted from a "Logo Maker" to a "Free Business Name Generator."
• Added a new AI-powered tool that generates names based on a sentence or description.
• Introduced a "Manual settings" feature for name generation.
• Added a large directory of industry-specific brand inspiration links.
• Updated the three-step onboarding flow to start with naming rather than logo design.
• Included a new "Online Reputation" check feature to see if names are already in use.