September 10, 2025 ongoing Get alerts for apple.com

Summary: iPhone 17, iPhone Air, AirPods Pro 3 launched

Why It Matters: Apple launched new versions of its main products.

What Changed:

  • Added AirPods to the "Shop" section.
  • Removed "26 Preview" from macOS, iPadOS, iOS, watchOS, and visionOS versions.
  • Added "Accessibility" links under "More from Mac," "More from iPad," "More from iPhone," and "More from Watch."
  • Updated iPhone models listed under "Explore iPhone" to iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 16.
  • Updated Apple Watch models listed under "Explore Watch" to Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3.
  • Updated AirPods Pro model listed under "Explore AirPods" to AirPods Pro 3.
  • Updated "Shop AirPods" link to point to AirPods accessories.
  • Removed "Apple Watch Studio" from "Shop Watch."
  • Removed "5 total results" text.
  • Removed "Apple Event" section.
  • Removed "iPhone" section with "Meet the iPhone 16 family."
  • Removed "Shop" section for education.
  • Removed "MacBook Air" section.
  • Removed "iPad Pro" section.
  • Removed "iPad Air" section.
  • Removed "Apple Watch Series 10" section.
  • Removed "Apple Trade In" section.
  • Removed "Apple Card" section.
  • Removed "Apple TV+" section with specific shows.
  • Removed "FAM Gallery" section.
  • Added a new section about the next generation of iPhone, AirPods Pro 3, and Apple Watch family.
  • Added a new section for iPhone 17 Pro.
  • Added a new section for iPhone Air.
  • Added a new section for iPhone 17.
  • Added a new section for AirPods Pro 3.
  • Added a new section for Apple Watch Series 11.
  • Added a new section for Apple Watch SE 3.
  • Added a new section for Apple Watch Ultra 3.
  • Updated Apple Footer notes to reflect new product launches and details.
Track companies like apple.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →