Summary: Podscan adds deep audience demographic data

Why It Matters: The platform now provides much more detailed information about who is listening to specific podcasts. This helps users target very specific groups of people for ads or partnerships.

What Changed:

• Added a "Add to List" feature for custom market research tracking.
• Introduced "Deep Audience Demographics" including age, gender, income, and political leaning.
• Added "Sponsor Intelligence" to track which brands are advertising on specific shows.
• Launched "Reach Score Algorithm" to measure podcast influence using 100+ data points.
• Added "Similar Shows Discovery" to help find related podcasts for competitive analysis.
• Included "Contact & Social Intelligence" with verified email addresses and follower counts.
• Expanded "Global Chart Rankings" to track performance across 110+ countries.