January 6, 2026 ongoing Get alerts for cleo.com

Summary: Cleo shifts focus to supply chain orchestration

Why It Matters: The product is moving away from general automation language toward a more specific "orchestration" and "execution" message. This suggests they want to be seen as a central control system rather than just a tool for moving data.

What Changed:

  • Updated the main headline from "Digitalize, automate, and orchestrate supply chain workflows" to "Orchestrate your supply chain for total execution."
  • Changed the sub-headline to claim Cleo is the "only supply chain orchestration platform."
  • Added a new cookie consent and privacy management tool from OneTrust at the bottom of the page.
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