Summary:
Cleo shifts focus to supply chain orchestration
Why It Matters:
The product is moving away from general automation language toward a more specific "orchestration" and "execution" message. This suggests they want to be seen as a central control system rather than just a tool for moving data.
What Changed:
- Updated the main headline from "Digitalize, automate, and orchestrate supply chain workflows" to "Orchestrate your supply chain for total execution."
- Changed the sub-headline to claim Cleo is the "only supply chain orchestration platform."
- Added a new cookie consent and privacy management tool from OneTrust at the bottom of the page.