Summary: illycaffe launches new SNS event partnership

Why It Matters: The brand is shifting its marketing focus by adding a new social media event link while removing specific product collaboration pages. This suggests a move toward broader digital engagement rather than specific merchandise promotions.

What Changed:

• Added a new "SNS Event" link under the brand partnership section.
• Removed the "Kakao Collab Mug" promotional link.
• Removed the "Kakao Collab 2" promotional link.
• Shortened the descriptive text for the Double Shot Cafe Latte section.