Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is expanding from deep product analytics into the broader website tracking market. They are positioning themselves as a simpler, more private alternative to Google Analytics 4 (GA4) to attract users frustrated with complex modern tracking tools.

What Changed:

• Added a dedicated Web Analytics product focused on visitors, pageviews, and bounce rates.
• Introduced a cookieless tracking option to help users avoid mandatory cookie banners.
• Published a direct comparison targeting Google Analytics 4 and Plausible users.
• Updated pricing to bundle Web Analytics with Product Analytics (free for the first 1 million events).
• Added specific features for website health, including Core Web Vitals and broken link (404) tracking.
• Launched a new "Install with AI" terminal command to speed up setup for developers.