Summary:
Swordfish AI adds 7-day free trial and industry-specific navigation
Why It Matters:
The competitor is moving from a "request access" model to a self-service trial. They are also targeting specific industries like Real Estate and Healthcare to expand beyond general recruiting.
What Changed:
- Added a "Start 7 Day Free Trial" call-to-action with an email capture field.
- Added a new navigation menu to filter products by industry: Recruitment, Sales, and Real Estate.
- Added "HIPAA & GDPR Compliant" badges to the homepage to build trust.
- Added a footer with links to specialized tools like Heartbeat.ai for healthcare and fraud investigation services.
- Included a new "4.8/5 on Google Chrome" social proof rating.