Summary: Diptyque launches Orphéon Eau de Toilette

Why It Matters: The brand has shifted its focus from seasonal Lunar New Year and Valentine's Day promotions to a major product launch. They are using a higher spending threshold for their new gift-with-purchase offer.

What Changed:

• Replaced the Lunar New Year $250 offer with a complimentary Orphéon Eau de Toilette (7.5ml) for orders over $300.
• Removed the requirement for a promo code to receive the gift.
• Updated the homepage "Iconics" section to feature 34 Boulevard Saint-Germain and Room Sprays instead of specific candles and Eau Rose.
• Added a new "Mixed Clay" home decor collection inspired by the Orphéon jazz club theme.
• Introduced a creative collaboration with COLORSxSTUDIOS featuring the band Ezra Collective.
• Removed Valentine's Day "The poetry of feelings" and "The perfect gift" marketing sections.