Summary: Esri shifts ArcGIS focus to location intelligence

Why It Matters: The company is moving away from technical product descriptions toward benefit-driven language. This suggests they are targeting business leaders who need insights for decision-making, rather than just technical GIS users.

What Changed:

• Changed the main headline from "ArcGIS: Esri's comprehensive geospatial platform" to "Location reveals powerful insights for decision-making."
• Replaced the sub-headline about enterprise technology and data integration with a call to "Discover location intelligence."
• Removed footer links for "Manage Cookies" and "Do Not Share My Personal Information" from the bottom of the page.