Summary: Dealfront adds outbound campaign research playbook

Why It Matters: The company is shifting its educational content to focus more on active sales prospecting rather than just passive data management. This suggests they are targeting sales teams who need help with the early stages of the sales funnel.

What Changed:

  • Added a new playbook titled "How to Research Companies Before an Outbound Campaign" to the resources section.
  • Removed the playbook titled "How to Build an Automated Intent Scoring System" from the primary navigation list.
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