Summary: Farfetch launches Prada SS26 collection

Why It Matters: The site is prioritizing a major brand launch and pushing mobile app downloads with a new discount. They also removed a large amount of footer information, creating a much shorter and more focused page.

What Changed:

• Added a featured announcement for the Prada SS26 collection.
• Added a 15% discount offer specifically for first-time orders on the Farfetch app.
• Removed the "Free shipping on orders over $400" banner from the top navigation.
• Removed the entire footer section, including links for Customer Service, About Us, Discounts, and Sustainable Services.
• Removed social media links for Instagram, TikTok, Facebook, and YouTube.