September 24, 2025 ongoing Get alerts for descript.com

Summary: Descript changes pricing model to AI credits

Why It Matters: This changes how users pay for AI features. It could make AI use clearer or more limited.

What Changed:

  • The headline "The only AI editor for every kind of video" changed to "AI video editing for every kind of video."
  • The phrase "turn your vision into video" changed to "do your video editing for you."
  • The phrase "making video is as easy as typing" changed to "video editing is as easy as typing."
  • The headline "One tool to create all of this" changed to "One video editor for all this."
  • The "Free" plan changed from "1 transcription hour / month" to "1 media hour / month" and added "100 AI credits at signup," "Limited use of Underlord, our agentic video co-editor and AI tools."
  • The "Hobbyist" plan changed from "10 transcription hours / month" to "10 media hours / month" and added "400 AI credits / month," "Access to Underlord, our AI video co-editor," "AI tools including Studio Sound, Remove Filler Words, Create Clips, and more," and "AI Speech with custom voice clones and video regenerate."
  • The "Creator" plan changed from "30 transcription hours / month" to "30 media hours / month" and added "800 AI credits / month," "Full access to Underlord, our AI video co-editor and 20+ more AI tools," "Generate video with the latest AI models," "Advanced export options (timeline, batch files)," and "Save reuseable custom layouts."
  • The "Hobbyist" and "Creator" plan "Get started" links changed.
  • The copyright year "© Descript 2025" was added at the end of the content.
  • The headline "Editing at its finest" changed to "Video editing software at its finest."
Track companies like descript.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →