December 27, 2025 ongoing Get alerts for vwo.com

Summary: VWO removes Growth Marketers from team solutions

Why It Matters: The product is shifting its focus away from marketing-specific use cases. It is now highlighting technical roles like UX, Analytics, and Engineering as the primary users of the platform.

What Changed:

  • Removed the "Growth Marketers" section from the team solutions area.
  • Removed specific marketing goals like tracking CTR (Click-Through Rate) and AOV (Average Order Value).
  • Moved "UX & Analytics" to the top of the list for team-based optimization.
  • Deleted a section of text regarding website tracking and advertising cookies.
Track companies like vwo.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →