Summary: Udemy launches AI skills event with $12.99 pricing

Why It Matters: The platform is shifting its marketing focus from general "new learner" offers to a specific "AI skills" event. They have also lowered their entry-level promotional price point from $14.99 to $12.99.

What Changed:

• Updated the primary promotional banner to feature an "AI skills event" instead of a general "New-learner offer."
• Lowered the promotional starting price for courses from $14.99 to $12.99.
• Added a specific countdown timer (3 days left) and an expiration date of January 29 for the AI event.
• Updated "Trending courses" pricing to reflect the new $12.99 and $19.99 sale prices.
• Added detailed cookie consent descriptions for performance and advertising tracking.