Summary: TruGreen removes $9.95 first application offer

Why It Matters: The removal of the prominent discount code and low-cost entry price suggests a shift away from aggressive seasonal promotions or a change in their customer acquisition strategy.

What Changed:

• Removed the "$9.95 for your first application" promotional banner.
• Removed the "SAVE26" discount code.
• Removed the "Official Lawn Care Treatment Provider of the PGA TOUR" branding and partnership details.
• Removed the detailed "DIY vs. Pro" comparison section.
• Removed customer testimonials and the interactive "Lawn Assessment" lead capture form.
• Removed the "National strength, local expertise" statistics section.