February 2, 2026 ongoing Get alerts for lili.co

Summary: Lili removes all marketing content and testimonials.

Why It Matters: The website has shifted from a sales-focused landing page to a purely legal and regulatory disclosure page. This suggests a major pivot in how they present their services or a temporary pause in active web-based marketing.

What Changed:

  • Removed all marketing headlines about "business banking" and "money movement."
  • Removed the "200K+ businesses served" and "$0 monthly fees" callouts.
  • Removed all customer testimonials and "As Featured In" media logos.
  • Removed descriptions of features like Express ACH, business credit, and team collaboration.
  • Replaced the entire homepage with detailed legal disclosures, fee schedules, and office address information.
  • Updated the savings interest rate (APY) effective date to January 13, 2026.
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