Summary: Reform adds email segmentation and CRM nurturing guides

Why It Matters: The competitor is shifting its content strategy from technical setup guides to high-level marketing ROI. This suggests they are targeting marketing leaders who care about revenue and lead nurturing rather than just form builders.

What Changed:

• Replaced a technical guide about mapping HubSpot fields with a new article on how email segmentation boosts ROI.
• Replaced a guide on buyer journeys with a new article focused on CRM integration for lead nurturing success.
• Added a direct link to the Terms of Service in the footer metadata.