Summary: commercetools launches AgenticLift for AI shopping

Why It Matters: The competitor is moving beyond standard e-commerce by offering a standalone tool to help big companies add AI shopping agents without changing their entire tech setup.

What Changed:

• Added a new product called AgenticLift to the main navigation and header.
• Positioned AgenticLift as a way to "fast-track" AI-driven shopping.
• Updated the homepage to focus on "Agentic Commerce" as the core foundation.
• Added a press release about launching standalone AI tools that don't require replatforming.
• Introduced new product categories: Agentic Jumpstart, AI Hub, and Agent Gateway.