Summary:
ActiveCampaign adds 30-day money-back guarantee
Why It Matters:
ActiveCampaign is trying to lower the risk for new customers. By offering a full refund, they hope to win over people who are afraid to commit to a new marketing tool.
What Changed:
- Added a "30-Day Guarantee" section to the homepage.
- Added a promise to give a full refund if users are not satisfied within 30 days.
- Added a link to a new "money-back guarantee" details page.
- Updated the cookie consent section with more detailed tracking categories and labels.