Summary: ActiveCampaign adds 30-day money-back guarantee

Why It Matters: ActiveCampaign is trying to lower the risk for new customers. By offering a full refund, they hope to win over people who are afraid to commit to a new marketing tool.

What Changed:

  • Added a "30-Day Guarantee" section to the homepage.
  • Added a promise to give a full refund if users are not satisfied within 30 days.
  • Added a link to a new "money-back guarantee" details page.
  • Updated the cookie consent section with more detailed tracking categories and labels.
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