Summary: Artspace pivots to Phaidon book sales

Why It Matters: Artspace changed its main business from selling art to selling books. This is a big shift in what they offer.

What Changed:

• The website title changed from "Artspace - Contemporary Art for Sale From The World's Best Artists - Homepage" to "Home | Phaidon".
• The main content of the homepage changed from showcasing individual art pieces and collections to promoting various books from Phaidon, Monacelli, and Phaidon Kids.
• The navigation menu changed from categories like "ART", "New & Now", "Exclusive Editions", "Design", "Artists", and "Magazine" to "New Arrivals", "Books", "Children's Books", "Limited Editions", "Stories", and "Brands".
• The site now heavily features book pre-orders, signed editions, and book collections.
• The site now includes sections describing Phaidon, Monacelli, Artspace (as a brand within Phaidon), and Phaidon Kids.